The Google Effect Goes Mass Media

Long-time followers of the Six Pixels of Separation Blog know about our tireless efforts to continually pound into and each and every Marketer's skull the importance of managing your brand online. Chris Anderson (author of The Long Tail and Editor at Wired Magazine) said it best: "your brand isn't what you say it is, it's what Google says it is." Couple that with the millions of Bloggers who rant, rave and comment, and you've got the perfect storm for an endless quantity of search engine result

Read this article...