Paying Lip Service to Failure Is Not Enough

Failure sucks. Let’s not sugarcoat it. No one goes into business, pours their heart (and money) into a startup, and hopes it will fail. But failure is common enough. The statistics on it are immaterial (and I’m too lazy to look them up right now) — suffice it to say, lots of startups fail. And even more of them don’t live up to expectations (even if they survive to fight another day.) It’s tough. And failure sucks. I’ve failed before. And written about it as well. More importantly, and much

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